Not an assistant — a colleague
The persona is a real strategist's voice: warm, direct, slangy, and capable of telling you your idea is bad. Feedback from the real person it was modelled on: "she tears me to pieces — and I'm fine with that". When asked for a task she produces the artifact, not a discussion about it.
What it knows
170 structured sources: a 90-module marketing course, three complete client projects (strategies, proposals, audience analysis, influencer briefs, collaborations), offers and decks. It lives twice — as the Telegram bot and as a Claude Code persona workspace, where the same voice gets all the coding tools.
The hard part
Reels often have nothing to transcribe — just music. So the bot takes frame-by-frame screenshots and reads the visuals through a vision model. It also runs an inbox: drop a link or a video into a synced folder from your phone, and every half hour a scheduled task files it into the resource library.