A pitch instead of a cover letter
The vacancy was for SMM. I answered with the work itself: a 29-page strategy, 13 vertical videos in 8 visual styles from one codebase, and 247 six-second loops for catalog pages that had no video at all. One of the pieces was a made-up 1987 TV show — an AI host, a robot expert, the catalog's real prices on screen. The offer came three days after the first message.
A reel is a template plus data
Every reel is a React component in Remotion, rendered through headless Chrome and ffmpeg, so a new reel is new data in the same template. Whatever has to be exact — prices, interfaces, text — is drawn by code; the model only supplies the style. Websites are filmed by Playwright scripts, the voice is ElevenLabs, cut on pauses and checked with Whisper, the mix lands at −14 LUFS, and parallel agents build three or four reels at once.
Filming WebGL frame by frame
Heavy 3D sites are not screen-recorded. The animation loop is frozen, the browser clock is faked so each capture advances exactly 1/30 s, the camera moves along keyframes, and the canvas is grabbed at 1620×2880 and downscaled to 1080×1920. The same idea renders reels straight from an app's own code: I built 17 mini-apps from open-source repositories for the catalog, and the reels about them are rendered from that code, with no screen recording.
Research before the first post
Before the niche accounts went live: 90 benchmark accounts, 3,941 reels in tables, 48 top reels broken down frame by frame and transcribed. Each account got a niche analysis, a reel spec with a unit cost and a plan for its first week.
An AI host, labelled as AI
A host openly generated by AI who scores the loudest AI news on two scales, HYPE and REAL — 19 episodes in the first eight days. The first reels lost viewers in the opening seconds: the face talked before anything happened on screen. The rule since then: the result fills the screen from frame 0 and the host shrinks into a window. All 16 episodes were rebuilt the next day.
A desk instead of autopilot
On day one I built a publishing desk: a queue by platform and date with captions, first comments and links, a log and a CSV export. It doesn't post anything by itself — a person posts and marks it done.