Designed to be filmed
The interface was built so that the app itself is the reel: an avatar constructor from a selfie, attributes that appear on the goals screen as you talk about them, a character that evolves. One-tap login without email or password, voice replies, a skippable test because people want the result before the questionnaire.
The strategy is finished
Fifteen sections: positioning as a mirror rather than a motivator, legal constraints on mentor likenesses (archetypes instead of names), pricing tested against the market, six content formats, four viral loops, a 90-day plan, and an honest ceiling estimate rather than a hockey stick.